Social Media Strategist

Responsibilities

• Develop and execute StorQuest’s social media strategy in alignment with brand goals, seasonal campaigns, and location-specific marketing initiatives.
• Maintain an editorial calendar to plan and manage daily, weekly, and monthly content.
• Identify opportunities to highlight StorQuest’s brand pillars (adventure, lifestyle, community) in organic and paid social campaigns.
• Ensure social strategies reflect both the national brand identity and the personality of individual markets.
• Revamp current Influencer program to have measurable, strategic approach
• Concept, write, and (added bonus) design engaging content (photo, video, copy, stories, reels) tailored to each platform and community.
• Source and feature location-specific content that highlights unique local events, partnerships, and customer stories.
• Collaborate with design, photography, and video teams to produce high-quality creative assets.
• Leverage user-generated content, influencer collaborations, and partnerships to expand reach and authenticity.
• Update website images and headlines as needed.

Requirements

• 3–5 years of social media management experience, preferably in multi-location retail, hospitality, or lifestyle brands.
• Education: Bachelor’s degree in Marketing or related field and/or equivalent experience preferred.
• Proven track record of growing social media audiences and engagement at both brand and local levels.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with social analytics tools and paid social campaign management.
• Photography, videography, and basic graphic design skills a plus.
• Leadership Skills: Entrepreneurial mindset and Creative problem solver.
• Relationship skills: Team building; ability to develop and sustain cooperative working relationships; and, ability to work effectively within a team
• Computer skills: Intermediate skills in MS Office Suite, high-level of comfort learning and mastering new computer applications. Proficiency with social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest) and scheduling tools (Later, Sprout Social, or similar).
• Organization/Multi-tasking: ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and, ability to work at a detailed level.

Preferred

• Photography, videography, and basic graphic design skills a plus.

Benefits

• Additional Perks for eligible employees: WWG offers a competitive compensation and performance-based bonus program, in addition to medical, dental, vision, 401(k) with company matching, paid time off (PTO) and holiday perks, employee assistance program (EAP), pet insurance and team building events and activities.