Director, Social & Content - Maybelline DMI

Responsibilities

• High level thought leadership to create and drive the social vision and strategy in line with the brand equity that drives our and our consumers’ passion for beauty. Ensure it is executed on all global and local organic channels that drives engagement and talkability for the brand.
• Push the limit and break the mold of content that comes from the brand to be more surprising, more talkable, more culturally relevant and with higher engagement than ever before. Think differently, more creatively, bolder and bigger than before.
• Responsible for our global social channels including owned and earned content, conversation, calendars as well as community management and campaigns.
• Drive the conceptualization and creation of Brand content and ensure it resonates with the consumer (e.g. Social, Reanimations, Product, Video, worldwide meetings, Spokes, Educational content, Always On, reactive & trending content)
• Integrate social listening into everything we do for trends, insights, and new ideas as well as perform analysis of social channels to drive strategy and improvement of content.
• Manage the global brand content productions (from conception to completion), as well as activation of small to large agencies.
• Lead in-house launch support, social, and digital content production.
• Manage the agencies responsible for the creation of content as well as Creators/Influencers/KOLs and their corresponding agencies or management:
• Create and issue briefs
• Manage & review agency progress

Requirements

• 7-10+ years of related business experience
• Experience in Social, Content, Communications, or Marketing
• In depth knowledge of:
• Consumer habits, language, & engagement methodologies
• Content Production
• Social platforms and best practices; ability to drive social media insights
• Ecommerce platforms and best practices
• Marketing campaign 360 content
• Agency management
• Must be professional and energetic with a positive attitude

Benefits

• Salary Range: $139,700– $199,100 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs