Social Media Manager, Dental

Responsibilities

• Build the game plan
• Own the organic social strategy for U.S. Henry Schein Dental: set the KPIs, size up the competition, and tie it all back to real business goals.
• Keep a pulse on platform changes, algorithm shifts and what audiences are responding to, and turn that into best practices (and recommendations to change them when the landscape moves).
• Line up with Corporate Communications on the big stuff: corporate brand, reputation, enterprise stories, advocacy, and executive voice.
• Make the content
• Write, design, shoot and edit short social-first posts, graphics and short-form video yourself, while partnering with creative resources when the work calls for more specialized or higher-production support.
• Run the publishing cadence across Meta, TikTok, Youtube, LinkedIn, and other social platforms when called for.
• Build and run a shared content calendar with Corporate Communications, so the voice, tone and look stay consistent everywhere.
• Use AI tools to speed up ideation, drafting, and workflow, without losing the human touch.
• Grow the community

Requirements

• Typically 8+ years of growing responsibility; social media management or digital marketing experience preferred
• Bachelor's degree or global equivalent in a related field; industry certifications a plus
• Travel Typically less than 25%
• Know the platforms inside and out. You understand what works where, how content gets distributed, and how to spot the difference between a one-off hit post and something worth doing again.
• Know your toolkit. Sprout Social, Hootsuite or similar for management; Meta Business Suite, LinkedIn Campaign Manager and TikTok Ads on the native side.
• Write like a human. Sharp, scroll-stopping copy is your thing. You're also handy in Canva, Adobe Creative Suite or similar, and comfortable shooting and editing short-form video.
• Love a good dashboard. You're fluent in social analytics, Google Analytics and UTM tracking, you get social SEO, and you've used listening tools like Meltwater, Brandwatch, Sprinklr, or Mention.
• See the bigger marketing picture. You understand paid media, content marketing and SEO, and you know your FTC disclosure rules and platform ad policies.
• Use AI as a teammate. You're comfortable using AI tools to brainstorm, draft and work smarter.
• Are a great collaborator. You build real relationships across teams and levels, can negotiate, handle conflict calmly, and aren't afraid to deliver a tough message.

Preferred

• industry certifications a plus

Benefits

• Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.