Social Media Strategist

Responsibilities

• Own the social content calendar across all channels, planning, building, and scheduling posts to keep a consistent, on-brand cadence.
• Ideate and build content hands-on, including carousels, short-form video, trend-driven posts, and Stories, using Canva, CapCut, and scheduling tools.
• Delegate content ideas and builds to the Social Media Specialist, providing clear direction, feedback, and deadlines to keep production moving.
• Write captions and copy that reflect Naturepedic's voice and education-first approach.
• Serve as the final quality check before content goes live, ensuring accuracy, brand consistency, and strategic alignment.
• Coordinate with design, creative, and paid social to keep assets, timelines, and handoffs on track.
• Expand Naturepedic's presence on newer channels, including Pinterest and YouTube.
• Lead a consistent, bi-weekly performance review across all social channels.
• Identify what's working, what's isn't, and what to test next, with clear recommendations.
• Build and maintain reporting that tracks progress against goals and informs leadership updates.

Requirements

• Bachelor's degree in marketing, communications, or a related field preferred. Candidates with comparable professional experience are encouraged to apply.
• 1–3 years of experience in social media, with at least 1–2 years focused on strategy and analytics.
• Proven experience using native platform analytics and social management or listening tools.
• Hands-on experience building and scheduling content in Canva, CapCut, and social scheduling tools.
• Portfolio or examples of social strategies, campaigns, or content you've shaped and the results they drove.
• Strong short-form video instincts: able to concept, brief, and evaluate it.
• Experience guiding, mentoring, or managing others.
• Excellent written and verbal communication skills.
• Experience in wellness, baby/parenting, home, sustainability, or mission-driven brands is a plus.

Preferred

• Experience in wellness, baby/parenting, home, sustainability, or mission-driven brands is a plus.