Social Media Strategist

Responsibilities

• Social Strategy & Brand Development
• Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
• Translate broader brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
• Identify cultural conversations, emerging trends, and platform behaviors that present meaningful opportunities for our clients.
• Develop strategies that build brand affinity, participation, and long-term community, not just engagement.
• Work closely with Bakery's creative, brand strategy, media, and production teams to integrate social into the larger brand experience.
• Present strategic thinking, creative recommendations, and performance insights directly to clients.
• Contribute to social strategy for new business opportunities.
• Client & Account Management
• Serve as a primary day-to-day strategic contact for assigned social media accounts.

Requirements

• 6+ years of professional experience in social media strategy, digital strategy, or integrated brand marketing, ideally within a creative or social agency.
• Experience developing and executing social strategies for established consumer brands.
• Direct account management experience, including leading client meetings, presenting recommendations, and managing day-to-day relationships.
• Experience supervising or managing social media managers, community managers, or content teams.
• Strong understanding of community management, brand voice, content planning, and social publishing.
• Experience developing and managing influencer and creator programs.
• Experience participating in social-first content production, including creator shoots, content briefs, and postproduction.
• Deep knowledge of Instagram, TikTok, YouTube, and emerging social platforms.
• Excellent writing, storytelling, presentation, and conceptual thinking skills.
• Ability to translate broader brand strategies into effective social programs.

Preferred

• Fluency in Spanish is strongly preferred.

Benefits

• Competitive insurance coverage, inclusive of medical, dental, and vision
• 401k Retirement with 3% employer matching
• Open PTO Policy
• 2 weeks Work From Anywhere (WFA)
• 13 weeks paid Maternity and Paternity leave
• Pet-Friendly Office
• Snacks, Meals and Drinks
• No Time Tracking!