Social Media Strategist $60,000-$99,000/annually

Responsibilities

• Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
• Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
• Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
• Build meaningful connections and encourage loyalty through proper dialogue and messaging.
• Moderate user-generated content and messages in accordance with company and community policies.
• Create and implement a social media marketing plan and content calendar.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Requirements

• High school diploma, general education degree (GED, or ability to pass basic skills assessment.)
• Or successful completion of a related company-approved developmental placement program.
• Bachelor's degree in marketing, communication, or a related field. Or comparable years of experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn, etc.).
• Two (2) years of documented experience and demonstrated ability leading social media programs for a company that uses this media extensively are required.
• Two (2) years of demonstrated ability in developing and implementing social strategies that have consistently met or exceeded planned objectives required.
• Must be able to secure a license from the Gaming Regulatory Authority (GRA).
• Responsible for following all relevant Detailed Gaming Regulations (DGR’s).
• Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Preferred

• Two (2) years of knowledge of and fluency in PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns, preferred.

Benefits

• We have a fun, energetic personality and are adventurous, creative, and open-minded.
• We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty)
• Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making, and engagement across all levels of the organization.
• We are a career accelerator, which means developing our Associates is one of our main priorities.
• We provide a space for Associates and others to bring who they are to work and impart a sense of purpose.
• A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.