Social Media Strategist 2

Responsibilities

• Develop/maintain a weekly content calendar for assigned segment that is distributed globally and published via Sprinkler which includes directing/creating content
• Create/execute social media strategies for Garmin’s global marketing campaigns for your assigned segment in collaboration with the creative department
• Work collaboratively across social media/creative teams as the subject matter expert for platforms and high-performing content
• Create/distribute regular reporting on the channels/campaigns assigned
• Lead/capture social-media content for assigned segment
• Manage relationships across Marketing teams for assigned segment to help foster a unified Garmin experience on organic, paid, PR and event marketing
• Direct social media/creative teams with creation of always-on social media content
• Travel for production or event coverage to help create content for distribution on social channels when applicable
• Provide guidance/direction to Garmin’s roster of ambassadors/influencers for specific segment
• Attend ongoing segment status meetings, report on social media performance, and provide updates on social media projects

Requirements

• Bachelor’s Degree in Public Relations, Communications, Journalism, Marketing, English, or related degree AND a minimum of 1 year relevant work experience
• Experience in digital or social media at an agency or corporate setting
• Demonstrated strong and effective verbal, written, and interpersonal communication skills and must demonstrate effective presentation skills
• Demonstrates proficient knowledge of online/social media platforms
• Must be detail-oriented and can prioritize and work proactively with minimal supervision to achieve deadlines
• Demonstrated account leadership abilities with previous digital or social media clients
• Demonstrates interest and passion for running, cycling, multisport, avionics, automotive or consumer electronics

Preferred

• Demonstrated enthusiasm for the activities that make up Garmin’s audience on social media – Running, Hiking, Fitness, Cycling, etc. (looking for someone who can demonstrate firsthand knowledge of the category and lifestyle and communicate authentically with the audience)

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits