Social Media Specialist

Responsibilities

• Own the implementation of our clients’ social media strategies and champion development moving forward
• Collaborate with multiple content creators to source content, taking responsibility for the transformation to “social-ready” using graphics, hashtags, text editing, etc. – working within brand guidelines and aligning with vertical marketing plans
• Drive the process for creating monthly content calendars, managing daily content development, and scheduling for all channels
• Leverage digital tools, including a social media scheduling platform and a video/visual creation platform, among others
• Lead the selection and integration of new measurement tools
• Build out and integrate social media into monthly reporting for all channels
• Evaluate social media performance based on defined metrics and leverage data for continuous improvement
• Take the initiative to comb through industry trends and find conversations of interest for the company to join
• Monitor customer service and engagement of all channels and direct the conversation to appropriate stakeholders
• Become an active advocate for the company’s compliance and legal policies

Requirements

• Bachelor’s degree preferred; focus in marketing or communications desirable, or commensurate experience
• Strong visual design skills are a must. Ideally, candidates will be experienced with tools such as Photoshop and/or Canva.
• 1-3 years of social media management experience is desirable, ideally corporate or agency experience, this is an entry-level position and training will be provided.
• Proficiency using Facebook, Instagram, LinkedIn and Twitter in a professional capacity; a portfolio or collection of links to any examples of channels you have developed will be requested
• Working knowledge of social media analytics, including use of Metricool, Canva, or comparable social media tools
• Strong interpersonal and communication skills, both verbal and written
• Ability to think strategically and analytically, with an intellectual curiosity for developing skill sets

Preferred

• Exhibit a high degree of professionalism, creativity, and organization
• Have demonstrated capacity to assume ownership, to maintain and motivate accountability
• Take pride in their area of expertise, able to articulate knowledge with confidence
• Enjoy the opportunity to share knowledge, e.g., the latest in social media trends, report-outs on project work, and cross-training with fellow team members
• Work well independently as well as effectively within a team, with examples of successful relationship-building across diverse groups
• Demonstrate ability to effectively handle multiple projects and shifting priorities
• Be able to leverage strong persuasive skills and the capacity to navigate conflict resolution
• Have a desire to learn about the business and the dynamics of our client base