Social Media Specialist

Responsibilities

• Develop and execute an integrated B2B social media strategy aligned with company priorities, brand stories, and audience needs.
• Own and manage the social media content calendar, including scheduling, publishing, and coordinating content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Bring Tyndale’s brand voice to life through clear, engaging storytelling that reflects company values, business priorities, industry expectations, and audience interests.
• Monitor social conversations, comments, mentions, trends, and emerging issues; engage audiences appropriately and escalate reputational or business risks when needed.
• Research competitors, platform trends, audience behaviors, and evolving social features to identify new opportunities and strengthen content strategy.
• Partner with Video, Content, Design, and other Marketing team members to ideate, create, film, edit, and publish short-form social and advertising content.
• Develop social stories across the organization, including Sales, Operations, Recruiting/HR, company culture, community initiatives, and other brand-relevant topics.
• Track and analyze social performance, establish benchmarks, monitor KPIs, and provide recurring reporting with clear insights and recommendations for improvement.
• Support influencer partnerships, agency/vendor collaboration, and other external relationships that advance Tyndale’s social media and brand objectives.

Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or related is preferred.
• 2-4 years of experience in B2B social media, digital marketing, content marketing, or a related field required, including responsibility for social publishing, audience engagement, and performance reporting.
• A portfolio or work samples required demonstrating social media content, short-form video, campaigns, or other relevant creative work.
• Demonstrated experience managing content across platforms such as LinkedIn, Facebook, Instagram, and similar channels, including adapting messaging for different audiences.
• Hands-on experience with social media management platforms, including scheduling, social listening, monitoring, analytics, and reporting.
• Experience developing social content ideas, following digital trends, conducting market/competitor research, and turning insights into actionable recommendations.
• Experience producing and editing short-form social or advertising video content; familiarity with Canva, Adobe Express, Premiere Pro, After Effects, or comparable tools.
• Strong written and verbal communication skills, including excellent proofreading and the ability to create or coordinate clear, engaging social copy.
• Strong collaboration, judgment, organization, and analytical skills with the ability to manage multiple priorities and represent the brand appropriately in public-facing channels.

Benefits

• Health & Wellness: Comprehensive medical, dental, and vision insurance with competitive premiums. Paid parental leave. Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.
• Work-Life Balance: Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.
• Financial Compensation: Competitive salary, 401(k) with matching, and bonus opportunities.
• Career Growth & Development: Training/certification/tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.
• Culture & Perks: Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.