Director of Social Media

Responsibilities

• You\'ll own content performance for our roster of sales leaders who post short-form video on Instagram and TikTok. When a client\'s videos stall, you find out why (the idea, the hook, or the person\'s delivery on camera) and you fix it.
• You\'ll run weekly 1:1 coaching calls, set separate strategies for Instagram and TikTok, and direct our scriptwriter and editing team so every client ships content that grows.
• Diagnose underperforming videos fast: idea, hook, pacing, tonality, on-camera delivery
• Coach clients on camera until they go from stiff and scripted to natural and confident
• Build platform-specific Instagram and TikTok strategies and adapt when the algorithms change
• Find winning formats and adapt them to each client\'s niche, with no overlap between clients
• Track every client\'s growth weekly and own the numbers
• What success looks like in your first 90 days: Every client has a separate Instagram and TikTok plan that you own; Clients who were stiff on camera now deliver naturally and confidently; New clients produce at least 5 videos over 50,000 views in their first month; The scriptwriter and editors work from your direction on hooks and ideas

Requirements

• Must-haves (non-negotiable)
• You’ve personally scaled a real person’s brand, your own or a client’s, who talks to camera. Fan pages, meme pages, reposted clips and company brand pages don’t count.
• Big, provable numbers: at least one face-on-camera account you grew past 500,000 followers. Growing an account from 2K to 20K is not what we’re looking for.
• 3+ years in short-form strategy, including 2+ years leading creators, editors or strategists
• Native-level English and a strong presence on calls and on camera
• Based in the US and available during US Eastern business hours
• 1099 independent contractor (full-time hours)