Social Media & Community Manager

Responsibilities

• Run Instagram, Facebook, TikTok, and YouTube for Grassroots California and Grassroots Customs.
• Shoot, edit, and post Reels, TikToks, and Stories, and get on camera yourself. You’ll be a face of the brand, not only the person behind the account.
• Edit two longer vertical videos a month.
• Build a monthly content calendar around product drops, artist collaborations, festivals, and promotions.
• Design promo graphics, website banners, and campaign assets.
• Reply to comments and DMs, and keep the conversation going with the people who follow us.
• Find creators, influencers, and collaborators worth working with.
• Track performance and tell us what to change to grow reach, engagement, and sales.
• Write and send 1 to 3 email campaigns a month for our Customs and Wholesale divisions.
• Schedule app push notifications in Tapcart and keep website banners current.

Requirements

• Experience running social media for a brand or business, with work you can show us.
• Comfortable on camera. You can talk to a phone lens like it’s a person and sell a product without sounding scripted.
• Short-form video editing and basic graphic design skills.
• Strong writing. Captions, replies, and emails are a big part of this job.
• Hands-on, everyday use of AI tools. We’ll ask how you use them.
• Customer service experience and the patience that comes with it.
• Working knowledge of e-commerce, ideally Shopify.
• Organized enough to keep a content calendar and an inbox moving without dropping either.
• Into music, art, fashion, and festivals. Our customers can tell.
• You notice problems and fix them without being asked.

Preferred

• Live selling experience on Whatnot, TikTok Shop, or anywhere else
• Experience with Redo, Tapcart, or another e-commerce email, SMS, or helpdesk platform
• Automations you’ve built in Zapier, Make, or n8n
• Experience with AI customer service tools or chatbots
• Photography or videography skills
• Influencer or affiliate program experience
• Background in streetwear, music festivals, or artist collaborations

Benefits

• 401(k) with company match, dental insurance, paid time off, and an employee discount