Social Media Manager

Responsibilities

• Develop and own Mavida's social media strategy, aligned with company growth goals across patient acquisition, referral partner awareness, and brand and community building
• Bring a strong point of view to creative direction, proactively pitching ideas, formats, and campaigns rather than waiting for a brief
• Serve as project manager for the social team, setting timelines, assigning owners, tracking deadlines, and making sure content moves from concept to approval to publication on schedule
• Build and maintain content calendars, production schedules, and approval workflows, and keep everyone aligned on what's due and when
• Oversee creative work produced by our creative team, including concepts, copy, and visuals, providing clear direction, timely feedback, and approvals to keep output on-brand, on-strategy, and on-time
• Step in hands-on when needed, whether that's writing copy, shaping a concept, editing a video, or building a quick-turn post, to keep momentum when the creative team needs support
• Partner closely with the Head of Growth on channel priorities, campaign planning, and messaging for patient-facing and provider-facing audiences
• Translate business priorities, such as new state launches, service line growth, and partnership initiatives, into social campaigns and content themes
• Track, analyze, and report on performance (reach, engagement, follower growth, traffic, and lead/appointment contribution where possible), and turn insights into recommendations
• Work with clinical leadership to make sure content is accurate, evidence-based, compassionate, and compliant with healthcare marketing and privacy standards (including HIPAA)

Requirements

• Bachelor's degree and [3-5]+ years of experience in social media strategy or management, ideally in healthcare, health tech, wellness, or another regulated or mission-driven space
• Exceptional organizational skills and a proven track record of managing multiple projects, timelines, and due dates at once without letting details slip
• Experience functioning as a project manager for a creative or marketing team, including setting deadlines, managing handoffs, and holding people accountable in a collaborative way
• A clear point of view on social strategy, backed by a portfolio or examples of work you've shaped and the results it drove
• Experience managing agencies or creative partners, including giving direction and feedback and holding work to a high bar
• Hands-on creative skills (copywriting, content ideation, and basic design or video editing) and the willingness to use them when needed
• Proven ability to build strategy tied to business outcomes, not just engagement metrics
• Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging platforms, and how to use each for different audiences
• Comfort with analytics and reporting tools (e.g., native platform analytics, Sprout Social, Hootsuite, or similar)
• Excellent written communication and the ability to convey complex health information in a clear, warm, and understandable way

Benefits

• Comprehensive training/onboarding
• Medical/Dental/Vision insurance, plus Health Savings Account (HSA) for relevant plans
• 401(k) through Betterment
• Flexible PTO: Mavida Health offers paid time off to full-time employees for vacations, holidays, sick days, and personal time, as well as a unique flex time policy that covers shorter breaks
• Personal equipment budget (Apple laptop + one auxiliary item)
• Ongoing training around women's unique mood and anxiety disorders
• Opportunities for ongoing mentorship, in-person meetings, and professional development