Social Media Manager

Responsibilities

• Create digital content for NYC Votes and the NYC Campaign Finance Board, primarily short-form video and social media copy.
• Collaborate with the Design Team to produce graphic content.
• Maintain a social media content calendar aligned with election cycles and strategic priorities.
• Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.
• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
• Conduct rapid-response to publish timely, relevant content during voting periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, Languages Other Than English (LOTE) communities, and justice-impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

Requirements

• 2–4 years of experience in social media management, content creation, or digital content strategy.

Preferred

• Bachelor’s degree in video production, communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus
• Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices
• Strong on-camera presence
• Familiarity with New York City government, civic engagement initiatives, or voter education
• Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.