Social Media Specialist

Responsibilities

• Execute Terrabis’ social media content across Instagram and TikTok (primary channels), with repurposed distribution to Facebook and X
• Produce 20–30 posts per month, including 6–10 short-form videos (Reels/TikToks) and 15–20 static or graphic posts
• Shoot, edit, and design content, from concept to published post
• Maintain the monthly content calendar aligned to brand campaigns, product launches, promotions, and seasonal moments
• Apply a “create once, distribute across platforms” approach rather than creating platform-specific content for every channel
• Ensure all content adheres to Terrabis brand guidelines (color palette, tone, logo usage) and complies with cannabis advertising regulations on Meta, TikTok, and emerging platforms
• Provide ongoing design support beyond social, including billboards, in-store signage, ad creative, and other brand assets as needed
• Translate the Terrabis brand into clean, on-brand creative across digital and physical formats
• Monitor, respond to, and engage with comments, DMs, and mentions to build genuine community connections
• Identify and engage with relevant conversations, local events, and cultural moments that align with our brand

Requirements

• 2–4 years of experience executing social media for a brand, agency, or in-house team
• Cannabis industry experience required. Must understand compliance sensitivity (no health claims, no platform violations) and Meta/TikTok cannabis restrictions
• Strong creative eye with hands-on experience producing short-form video (Reels, TikToks)
• Graphic design skills (Canva, Adobe Express, or Photoshop/Illustrator) with the ability to support broader brand needs like billboards, signage, and ads
• Excellent copywriting skills with the ability to adapt tone across platforms and audiences
• Comfort with social analytics tools (native platform insights, Sprout Social, Later, or similar)
• Highly organized, self-directed, and able to manage a content calendar independently
• Comfortable executing “spur of the moment” content opportunities — you can recognize a timely moment, grab a phone, and publish something on-brand without needing a brief
• Passion for community building and authentic storytelling
• Hands-on experience using AI tools (Claude, Nano Banana, or similar) for content ideation, copywriting assistance, and creative workflow — this is a must-have, not a nice-to-have

Preferred

• Experience in CPG, retail, or other regulated industries in addition to cannabis
• Experience with paid social campaigns or boosted posts
• Background working in a fast-paced, lean team environment
• Passion for wellness, nature, and the outdoors. You get the Terrabis vibe.
• Advanced fluency with AI-powered creative tools beyond the basics — ideally including experience using AI to accelerate content production, A/B test copy, or build repeatable workflows