Social Media Specialist

Responsibilities

• Support the setup, launch, and QA of paid social campaigns, including ad copy, creative, and audience targeting.
• Run creative testing (copy, visuals, formats, CTAs) and recommend iterations based on performance.
• Monitor campaign performance and flag creative fatigue, underperforming ads, and optimization opportunities.
• Help manage campaign trafficking, naming conventions, and UTM tracking.
• Plan, write, and schedule organic content across company channels in line with the content calendar.
• Adapt company news, product launches, events, and thought leadership into engaging, platform-native posts.
• Monitor community engagement, respond to comments and mentions, and escalate issues as needed.
• Track channel performance and provide regular reporting on reach, engagement, and follower growth.
• Stay current on platform updates, trends, and best practices, and apply them to our content approach.
• Create, edit, and adapt static, video, and carousel assets for paid and organic social campaigns.

Requirements

• 2-4+ years of experience in social media, digital marketing, or content creation, ideally in B2B or technology.
• Proficiency in design and editing tools such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Canva and Figma.
• Hands-on experience with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager; X and Reddit Ads a plus).
• Working knowledge of organic social management tools and scheduling platforms.
• Experience building and sending emails in HubSpot or a similar marketing automation platform.
• Strong copywriting and storytelling skills, with attention to detail and brand consistency.
• Solid understanding of social media metrics, A/B testing, and performance reporting.
• Ability to turn around high-quality assets quickly in a fast-paced environment.
• Excellent communication skills and ability to collaborate with cross-functional and creative teams.
• Ability to manage multiple projects and priorities simultaneously.

Preferred

• Portfolio demonstrating social creative, video editing, and campaign work is preferred.

Benefits

• Comprehensive benefits package
• Eligibility for bonus and equity award programs