Social Media Specialist

Responsibilities

• Supports the execution of OUTRIGGER Resorts & Hotels’ social media strategy across its global portfolio, with a primary focus on Hawaiʻi properties. Reporting to the Director of Social Media, this creative and hands-on role is responsible for content creation, social media publishing, calendar management, storytelling, trend monitoring, and audience engagement across platforms including Instagram, Facebook, YouTube, and emerging channels. The Social Media Specialist develops authentic, platform-driven content that showcases OUTRIGGER’s resorts, people, culture, and guest experiences while supporting brand awareness and business goals. This role regularly captures social-first content on property, participates in photoshoots and content production, and collaborates with cross-functional teams on influencer partnerships, user-generated content, social listening, reporting, and other brand initiatives.

Requirements

• 1-3 years of experience in social media, digital marketing, content creation, or a related field required. Experience managing social media accounts and creating engaging content is essential, with a creative portfolio preferred. Proficiency in Canva, social media publishing tools, and video editing software such as CapCut is required; Adobe Photoshop and/or Illustrator experience is a plus.

Preferred

• creative portfolio preferred
• Adobe Photoshop and/or Illustrator experience is a plus
• Strong communication skills, hospitality or travel industry experience, flexibility for occasional events and content shoots, and the ability to travel interisland are preferred

Benefits

• Health Insurance (Dental, Medical, Prescription, Vision)
• Paid Holidays, Sick, Vacation and Medical Leave
• Retirement Plan (401K)
• Recognition and Award Programs
• Employee Assistance Program
• Discounted Hotel Rates
• And many opportunities for growth through our training and development programs!