Social Media Specialist

Responsibilities

• Executes day-to-day social media publishing across all organizational platforms, ensuring timely, accurate, and engaging content delivery.
• Creates compelling social media content, including copywriting, photography, short-form video, graphics, and platform-specific creative assets that support organizational priorities.
• Captures photo and video content at organizational events and develops social-first content from concept through final published asset.
• Collaborates with the Social Media Manager to execute integrated social media campaigns, programs, and initiatives.
• Monitors social media communities by engaging with audiences, responding to comments and messages, and escalating issues as appropriate.
• Maintains social media operations, including publishing schedules, content calendars, digital asset management, content libraries, and workflow documentation.
• Organizes, tags, archives, and maintains social media assets to support efficient content retrieval and long-term content management.
• Supports live social media coverage for conventions and other organizational events.
• Stays current on platform updates, emerging technologies, audience behaviors, and social media trends, proactively identifying opportunities to improve content performance and audience engagement.
• Identifies and develops meaningful stories from member interactions, events, existing content, and social media conversations that align with Lions International’s mission and messaging.

Requirements

• Bachelor’s degree in Journalism, Marketing, Communications, Public Relations, Digital Media, or a related field. High school diploma with an equivalent combination of experience will also be considered.
• Minimum of 3 of professional experience managing social media for a brand, organization, agency, or nonprofit.
• Demonstrated experience creating engaging content for multiple social media platforms, including copywriting, photography, video production, and short-form video editing.
• Experience managing social media publishing platforms and community engagement across multiple channels.
• Experience using social media management tools (e.g., Sprout Social or similar), and editing tools such as Canva, VEED, Adobe Creative Suite, CapCut, Premiere Pro, or comparable creative applications.
• Experience capturing and producing content during live events is preferred.
• Strong organizational skills with the ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Demonstrated understanding of social media trends, audience engagement strategies, and platform best practices.

Preferred

• Experience capturing and producing content during live events is preferred.

Benefits

• Three weeks paid time off
• Flexible and hybrid work schedules (2-3 days per week in office).
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 401K with employer match
• Reimbursable training
• Casual dress