Social Media Specialist

Brookshire, TX (Hybrid)

$73K/yr – $112K/yrMid Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own multi-channel content creation and distribution, calendar planning, influencer relations, sponsorship programs, and community management, aligning with brand voice while coordinating with design, SEO, and performance tracking.

Job Description

Responsibilities

  • Create original short- and long-form content for social media, YouTube, trade media, and thought leadership — translating technical topics into compelling, audience-driven copy aligned with brand voice and style guides.
  • Develop and maintain a multi-platform content calendar coordinated with product launches, campaigns, events, and global market strategies, tracking performance through monthly reporting.
  • Cultivate and nurture relationships with industry influencers, brand ambassadors, and internal/external stakeholders
  • Establish sponsorship, promotional, and affiliate programs.
  • Lead social media community management through active social listening, conversation monitoring, and collaborating with colleagues to deliver timely, thoughtful, and on-brand responses.
  • Collaborate with graphic designers and agency partners to develop multimedia assets, and optimize SEO/SEM and digital advertising performance.
  • Track social media trends and online sentiment to identify opportunities for brand promotion.

Requirements

  • A bachelor’s degree in marketing, Communications, Journalism, or related field — or 5+ years of proven experience creating marketing content and social media initiatives that drive traffic, engagement, and conversion.
  • Working knowledge of all major social media channels (Instagram, Facebook, LinkedIn, Reddit, YouTube, etc.) and management platforms such as Sprinklr.
  • Superior written and oral communication skills in English with the ability to translate technical content into compelling, strategic copy.
  • Proven success growing online marketing campaigns and applying multimedia best practices across social media channels.

Preferred

  • Photography and videography skills for content creation.
  • Copywriting experience in a technical or B2B environment.
  • Knowledge of AP style, SEO/SEM best practices, and analytical reporting for digital campaigns.

Benefits

  • A working environment built around your needs, with flexible hours, home working opportunities, and parental support, including maternity leave, bonding leave, etc.
  • Annual bonuses, health insurance and a strong focus on well-being activities.
  • Three days' additional paid leave for volunteering in your community.
  • Access to on-demand training and learning sessions and carefully structured programs to pursue personal and professional development opportunities.

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