Social Media Specialist

Responsibilities

• Create original short- and long-form content for social media, YouTube, trade media, and thought leadership — translating technical topics into compelling, audience-driven copy aligned with brand voice and style guides.
• Develop and maintain a multi-platform content calendar coordinated with product launches, campaigns, events, and global market strategies, tracking performance through monthly reporting.
• Cultivate and nurture relationships with industry influencers, brand ambassadors, and internal/external stakeholders
• Establish sponsorship, promotional, and affiliate programs.
• Lead social media community management through active social listening, conversation monitoring, and collaborating with colleagues to deliver timely, thoughtful, and on-brand responses.
• Collaborate with graphic designers and agency partners to develop multimedia assets, and optimize SEO/SEM and digital advertising performance.
• Track social media trends and online sentiment to identify opportunities for brand promotion.

Requirements

• A bachelor’s degree in marketing, Communications, Journalism, or related field — or 5+ years of proven experience creating marketing content and social media initiatives that drive traffic, engagement, and conversion.
• Working knowledge of all major social media channels (Instagram, Facebook, LinkedIn, Reddit, YouTube, etc.) and management platforms such as Sprinklr.
• Superior written and oral communication skills in English with the ability to translate technical content into compelling, strategic copy.
• Proven success growing online marketing campaigns and applying multimedia best practices across social media channels.

Preferred

• Photography and videography skills for content creation.
• Copywriting experience in a technical or B2B environment.
• Knowledge of AP style, SEO/SEM best practices, and analytical reporting for digital campaigns.

Benefits

• A working environment built around your needs, with flexible hours, home working opportunities, and parental support, including maternity leave, bonding leave, etc.
• Annual bonuses, health insurance and a strong focus on well-being activities.
• Three days' additional paid leave for volunteering in your community.
• Access to on-demand training and learning sessions and carefully structured programs to pursue personal and professional development opportunities.