Social Media Manager and Content Creator

New York City, NY (On-site)

$80K/yr – $120K/yrMid Level4+ years expFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end social content strategy, from ideation to delivery, across platforms, and drive growth through testing and cross-functional collaboration.

  • Own ideas and lead execution from concept through launch
  • Build and analyze experiments to scale successful formats and content series

Job Description

Responsibilities

  • Creative strategy and product launches
  • Hands-on content creation
  • Trends and creative experimentation
  • Channel & Community Ownership
  • Social media agency management, project management and influencer direction
  • Performance Reporting & Growth

Requirements

  • 4+ years in social media or content creation, with a portfolio showing original ideas and strong execution. Food and beverage, retail or consumer brand experience is a plus.
  • Strong creative instincts and copywriting skills: you can explain the audience insight behind an idea and show how you developed it into effective content.
  • Hands-on filming and editing skills using CapCut, Premiere or similar tools, with a strong understanding of Instagram and TikTok storytelling.
  • Creative testing and performance analysis: Ability to design purposeful content experiments, interpret results and turn successful ideas into repeatable formats and content series.
  • Familiarity with using AI tools and building AI-assisted creative workflows.
  • Proven ownership and initiative: You bring ideas, take action and resolve problems without constant direction.
  • Experience managing social media agencies or creative partners, writing effective briefs and providing clear creative and editing feedback.
  • Excellent time management and prioritization across concurrent projects. You understand urgency and communicate tradeoffs clearly.
  • Sound cultural and brand judgment, with curiosity and a willingness to experiment and learn from results.
  • Cross-functional communication: Ability to communicate asset requirements clearly, manage feedback and approvals, and coordinate with HQ, operations, supplies and marketing partners to meet launch deadlines.

Benefits

  • Competitive Benefit plans with bonus potential.
Luckin Coffee US logo

Luckin Coffee US

3.7 Glassdoor

Luckin Coffee 瑞幸咖啡 is the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers. Our mission is to be part of everyone’s everyday life, starting with coffee.Our online-offline model is built upon our mobile and store networks. Our mobile app and presence on other third-party platforms cover the entire customer purchase process, offering our customers a 100% cashier-less environment. This enhances our customer experience, improves our operating efficiency, and allows us to stay connected with our customers and engage with them anytime, anywhere. Our store network is comprised of pick-up stores, relax stores, and delivery kitchens, which enable us to maximize convenience for our customers, improve our brand recognition, and achieve broader delivery coverage.Technology is at the core of our business. Our technology covers every aspect of our business, from customer engagement and storefront operations to supply chain management. We leverage our big data analytics and AI to analyze the huge volume of data generated from our operations and continuously improve our systems. Our focus on technologies has enabled us to efficiently optimize the customer experience and grow rapidly while maintaining quality control.Luckin Coffee was founded in 2017 and is based in Xiamen, China.

Founded in 2017
Xiamen, Fujian, CHN
1.1K employees (40 in marketing)
55% recommend to a friend
100% CEO approval

Salaries

Posted range

$80K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($100K) is 23% above the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 620 salaries.

See all Luckin Coffee US salaries

Marketing Team

Marketing Team Size
31 (3% of company)
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.6B
Last Raise
$250M
Post IPO Equity, 5 years ago

Funding History

  • Apr 2021
    Post IPO Equity • $250M
  • Jan 2020
    Post IPO Equity • $775.8M
  • Apr 2019
    Series B • $150M

Traffic Signals

Monthly Visitors
172.4K
Traffic Source Mix
Search
39%
Direct
52.7%
Referral
6%
Social
1.7%
Paid
0.5%

Headcount Trend

Current headcount: ~1.1K
Luckin Coffee US logo

Social Media Manager and Content Creator

Luckin Coffee US · New York City, NY · On-site