Social Intelligence Manager, Brand Social

Responsibilities

• Lead day-to-day operations of the global 24/7 social listening program; direct agencies and vendors, manage budgets, contracts, and statement of work (SOWs), and align resources with research priorities.
• Set research priorities, triangulate listening, performance, platform research, and community observation to investigate emerging behaviors, tensions, and recurring needs, translating findings into guidance with marketing and product partners.
• Partner with internal leads on our AI and automation roadmap with internal and external partners; improve listening systems, efficiency, and research quality.
• Build processes to identify and triage cultural trends, positive engagement opportunities, and brand safety issues; coordinate timely information, responses, and escalation with cross-functional teams.
• Analyze large, complex social datasets, solve non-routine analytics problems, and own executive reporting; translate longitudinal insights into owned-channel strategy, programming, creative briefs, and engagement recommendations.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience at large consumer brands, ideally tech experience or interest in automation and AI.
• Experience managing large, complex programs.
• Experience innovating upon standard industry practices.
• Experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
• Experience with social media strategy or traditional media planning.
• Investigative mindset with strong quantitative reasoning, creativity, and strategic skills.