Social Conversation Strategist (Sr Community Manager)

Responsibilities

• Work collaboratively with the account and client team to outline approach to social ensuring the content strategy ladders back to the business priorities.
• Manage weekly and seasonal content planning, ensuring an always-on presence.
• Help to coordinate collaboration and ideation amongst cross-functional partner agency team members.
• Create trend-forward and efficacy-based content rooted in consumer tensions and interests.
• Give creative input to organic social content calendar (strategy and execution) & coordinate approvals with the Brand Team (as needed).
• Be the lead creative voice for “on-trend” social creation that aims to pair the brand voice with trending videos on the platform.
• Guide, moderate and monitor discussions and relevant conversations happening across our social channels.
• Be the consumer insights expert related to what resonates with our consumer on social. Conduct reporting on social activities from competitive brands, other brands targeting our consumer (best-in-class social programs/content) and any other notable efforts in this space.
• Stay on top of defined analytics and key performance indicators, and generate comprehensive social reports - based on KPIs as well as conversations, feedback, sentiment – that enable optimization.
• Ensure that best practices are being adhered to across social platforms.

Requirements

• Bachelor’s degree in Marketing, Communications or related degree
• 2-3 years of social community management and/or social media analytics experience
• Ability to embody the persona and tone of the brands to be an extension, creating 1:1 consumer interactions that only drive brand love
• High degree of professional maturity; demonstrated ability to work collaboratively and effectively with colleagues at all levels, but also make decisions autonomously
• Experience personally or professionally managing and growing social channels; enthusiastic about learning new platforms, research and analytic tools and search algorithms
• Understand KPIs and have a working knowledge of paid vs. organic social
• Excellent grammar/writing skills in English; excellent copywriting skills. Ability to adapt copywriting style to fit the unique tone of voice of the brand
• Ideally have Photoshop or other graphic design skills to create new organic content
• Ability to stay organized and perform tasks with a high attention to detail
• Strong analytical skills and familiarity with social platform analytics

Preferred

• photoshop or other graphic design skills to create new organic content

Benefits

• medical coverage, dental, vision, disability, 401k, and paid time off