Social Lead

Responsibilities

• Own day-to-day publishing, moderation, and community management across assigned brand social channels.
• Proactively engage in comments, DMs, and relevant conversations to build authentic connections with brand fans and audiences.
• Monitor brand mentions, tags, and community sentiment in real time, escalating issues or opportunities as needed.
• Personify brand voice and tone in every interaction, adapting naturally to each platform's culture and norms.
• Stay immersed in the brand's fandom as well as the broader social and cultural conversations happening in its orbit.
• Track what audiences and niche communities are talking about, sharing, and engaging with across platforms, and translate that into timely engagement and content opportunities.
• Maintain a deep, current understanding of platform algorithms, features, and trends, and how they affect what content and engagement perform.
• Identify emerging conversations, creators, and moments relevant to the brand and flag opportunities to participate authentically.
• Extract, analyze, and synthesize social performance data across channels.
• Communicate not just what is performing well, but why — connecting content, community, and platform behavior to results.

Requirements

• 4+ years of experience in social media management, community management, or a related discipline, with hands-on, direct ownership of brand channels.
• Experience with native platform analytics and third-party social listening or reporting tools, and translating that data into clear takeaways for non-technical audiences.
• A track record of building genuine online communities and fan relationships that go beyond one-off engagement.
• Highly online and culturally plugged in, with an ongoing, genuine curiosity about platform trends, algorithm shifts, and audience behavior.
• Excellent written communication skills, with the range to shift voice and tone across platforms and brands.
• Comfortable managing multiple channels, conversations, and priorities at once in a fast-moving, always-on environment.
• Bachelor's degree in marketing, communications, media, or a related field preferred, or equivalent professional experience.