Social Media Specialist

Responsibilities

• Social Media Execution & Channel Management
• - Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.
• - Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).
• - Support execution of both evergreen and campaign‑driven content calendars.
• - Ensure all published content aligns with brand voice, quality standards, and platform best practices.
• - Stay current on platform updates, features, and trends to support timely and relevant execution.
• Content Planning Support & Optimization
• - Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.
• - Identify and curate user‑generated and approved creator‑generated content for use across social channels.
• - Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 3–5+ years of experience in social media, digital marketing, or content execution roles.
• Strong understanding of social media platforms, formats, and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Ability to interpret performance data and apply insights to improve execution.
• Exposure to AI‑enabled tools for research, content support, or reporting is a plus.

Benefits

• Medical, Dental and Vision Insurance
• Company Provided Life Insurance
• Paid Time Off (PTO)
• Company-paid short-term and long-term disability
• 401(k) plans
• Employer-funded pension plan
• Tuition Reimbursement