Social Media Specialist

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across multiple platforms, including text, images, videos, and live videos.
• Will be in front of the camera recording yourself and possibly others, looking for a personality
• Run targeted advertising campaigns on platforms such as Google, Facebook, and others to reach specific audiences and achieve marketing goals.
• Text and email campaigns
• Mailers and plan events
• Monitor social media channels for trends, feedback, and engagement opportunities; respond promptly to comments and messages.
• Be comfortable appearing on camera for live videos, product demonstrations, or promotional content to authentically represent the brand’s personality.
• Analyze campaign performance metrics and adjust strategies accordingly to optimize results.
• Collaborate with other team members to ensure consistent branding and messaging across all digital channels.

Requirements

• Proven experience in managing social media platforms and executing successful advertising campaigns on Google, Facebook, or similar platforms.
• Strong understanding of social media analytics tools and metrics.
• Excellent communication skills with the ability to create compelling content that resonates with diverse audiences.
• Comfortable in front of the camera with a personable demeanor that can effectively represent our businesses’ personalities.
• Creative mindset with the ability to think outside the box for innovative content ideas.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

Preferred

• Prior experience in digital marketing or social media management is preferred but not mandatory; a passion for social media is essential.

Benefits

• Dental insurance
• Employee discount
• Health insurance