Senior Social Media Manager

Responsibilities

• Develop and execute social media strategies that align with PATH’s marketing goals, brand identity, and content pillars
• Adapt the brand’s personality and tone for each platform (Instagram, TikTok, LinkedIn, Facebook, Pinterest)
• Deliver quarterly social playbooks with original creative concepts, trend-setting ideas, and distinctive launch strategies
• Build and manage influencer, content creator, and affiliate/ambassador strategies
• Partner with the Brand, Creative, and Partnerships teams to create provocative, engaging, and timely content
• Write copy, design basic visuals and storyboards, shoot short-form video (Reels/TikToks), and schedule posts across platforms
• Partner with the Content Producer on strategy, then source, negotiate with, and coordinate the creators who carry it out
• Evaluate content formats (influencer, UGC, static, video, infographics, retail, etc.) and optimize the mix based on performance
• Build a best-in-class community strategy that sparks two-way dialogue with followers
• Engage the audience through comments, DMs, and mentions to build loyalty and handle customer service questions

Requirements

• 6–8 years of social media marketing experience, including leading strategy and hands-on execution (CPG, beverage, or consumer brand experience preferred)
• A portfolio showing successful campaigns, follower growth, and creative content you personally produced
• Deep, current knowledge of platform algorithms, best practices, and emerging features
• Proficiency with design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Experience with scheduling and reporting tools (e.g., HeyOrca, Hootsuite, Sprout Social, Buffer, HubSpot)
• Hands-on experience running paid social campaigns and managing budgets
• Strong copywriting skills across audiences and platforms, plus an understanding of social SEO (keywords, hashtags, alt text)
• A creative, out-of-the-box mindset and a strong eye for a cohesive visual aesthetic
• Agility to pivot quickly when algorithms change or crises arise
• Excellent communication, empathy, and cross-functional collaboration skills

Preferred

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• Certifications from Google, HubSpot, or Hootsuite Academy are a plus

Benefits

• - 401k with a 6% employer match
• - Flexible Time Off policy
• - 12 company holidays + year-end company shutdown
• - Communications and wellness stipends
• - Medical, dental, and vision insurance
• - Long-term and short-term disability insurance
• - Life insurance