Social Media Specialist Closing 10/30/2026

Responsibilities

• Develop and administer statewide social media and digital marketing plans that translate organizational priorities, enrollment goals, brand standards, and audience needs into channel-specific campaign strategy.
• Exercise independent judgment to establish and revise campaign calendars, publishing cadence, targeting plans, content priorities, platform workflows, and cross-platform distribution methods within Communications objectives.
• Analyze platform activity, audience behavior, emerging trends, and performance variance; independently select routine optimization actions and advise the Director on significant strategic or reputational implications.
• Define and maintain performance measures for impressions, reach, engagement, click activity, audience growth, referrals, conversions, and campaign results; interpret findings for Communications decision-making.
• Evaluate campaign objectives, targeting settings, publishing activity, budget utilization, results, and after-action findings; prepare decision-ready analyses and recommendations for the Director of Communications.
• Allocate and adjust paid or boosted campaign resources within delegated budget authority; determine audiences, placements, testing methods, pacing, and optimization actions based on campaign evidence and organizational priorities.
• Interpret and apply accessibility, student-privacy, brand-governance, account-security, platform-access, and documentation requirements; resolve routine compliance questions and elevate high-risk or precedent-setting issues.
• Consult with regional leaders to assess events, partnerships, accomplishments, programs, and stories; determine relative social-media priority and statewide or regional treatment.
• Set regional content-planning and event-coverage approaches within centralized brand standards, balancing statewide priorities, local conditions, audience needs, and available resources.
• Advise and partner with the Public Relations Specialist and Communications creative staff to integrate social media, earned media, community engagement, and statewide storytelling strategies.

Requirements

• Bachelor’s degree in communications, Public Relations, Marketing, Digital Media, Journalism, Business, or a related field required; directly related education and progressively responsible experience may be evaluated where permitted by GOAL qualification standards.
• Three or more years of progressively responsible experience administering social media, digital communications, marketing, public relations, campaign strategy, analytics, or related business operations.
• Demonstrated experience creating and coordinating social media content across multiple platforms or audiences.
• Experience maintaining editorial calendars, project documentation, metrics, and deadline-driven workflows.
• Must reside in Colorado.
• Must have a valid driver’s license.
• Proficiency with spreadsheets, word-processing documents, internet tools, collaboration platforms, databases, and standard office equipment.
• Ability to communicate effectively and professionally, both orally and in writing.
• Strong English-language communication skills; bilingual communication ability is a plus.
• Ability to manage stressful situations, receive feedback, and respond to conflict professionally.

Preferred

• Current or recent certificates in Meta Blueprint, Google Analytics, Google Digital Marketing & E-commerce, HubSpot Social Media, or comparable social media publishing/reporting platforms preferred.

Benefits

• Competitive Benefits include an emphasis on Wellness in the workplace.
• The school provides a laptop, cell phone, and additional equipment, as needed.
• Medical, dental, vision, basic life insurance, and AD&D plans.
• Health Savings Accounts (HSA).
• Voluntary life insurance for employees and dependents.
• Short- and Long-Term Disability Insurance.
• Optional additional insurance that includes accident, critical illness, and hospital plans.
• Employee Assistance Program.
• GOAL High School is a qualifying employer for the Public Service Loan Forgiveness Program (PSLF).
• PERA 401K or Roth 401K with a 5% Match after one year