Social Media Specialist

Responsibilities

• Manage AspenTech’s day-to-day social media presence
• Create and publish social content aligned with organizational priorities
• Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
• Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
• Translate complex technical, industrial and business topics into compelling social content for target audiences
• Manage and maintain the social media editorial calendar
• Identify opportunities to increase engagement, reach, audience growth and employee advocacy
• Develop and advance considerations for an expanded social channel strategy
• Monitor industry trends, competitor activity and emerging social media platform capabilities
• Analyze content performance and provide regular reporting and recommendations to improve results

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field
• 4+ years of professional experience managing social media programs, preferably within a B2B technology organization
• Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn
• Proven success increasing reach, engagement and follower growth through LinkedIn programs
• Experience working directly with senior leaders and executives in a professional communications, marketing or content role
• Demonstrable writing, editing and storytelling skills
• Strong project management skills with the ability to balance multiple stakeholders and deadlines
• Experience using LinkedIn analytics and social media management platforms
• Strong interpersonal skills and confidence interacting with executive audiences
• Ability to translate complex technology topics into compelling content for business and technical audiences

Preferred

• Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries
• Experience developing or managing employee advocacy programs
• Knowledge of content amplification strategies and employee engagement best practices
• Experience creating or managing multimedia content, including short-form video and executive video content
• Familiarity with generative AI tools for content creation and optimization

Benefits

• medical/dental/vision insurance
• retirement benefits to eligible employees
• paid time off
• charitable giveback day