Responsibilities

• Develop and implement engaging campaigns across multiple social media platforms (Facebook, Instagram, YT shorts, TikTok, etc.), aligned with Daybreak’s goals and voice.
• Develop repeatable social content franchises and episodic concepts designed to build long-term audience engagement and brand affinity
• Generate and test high volumes of creative concepts, hooks, formats, and storytelling approaches
• Identify scalable content patterns based on audience behavior and performance data
• Build and foster an active and engaged community in social media comments, messages, and interactions
• Create and maintain a social media content calendar, ensuring consistency in posting in collaboration with our other team members.
• Track, analyze, and report on key performance indicators (KPIs) such as engagement, reach, impressions, conversions, and follower growth. Adjust strategies based on data insights.
• Stay current with social media trends, tools, and best practices. Recommend new platforms or approaches to keep the brand ahead of the curve.
• Collaborate cross-functionally with other teams, such as sales, marketing, and customer success, to align social media efforts with broader company objectives.

Requirements

• 3-5 years of experience in social media & marketing
• Professional production experience outside of shooting content on an iPhone. We are looking for someone who can run a small production with a small crew (booking locations, getting signed releases, etc.).
• Strong knowledge of social media channels such as Facebook, Instagram, Twitter, Reddit, TikTok; as well as tools such as SocialBee (or similar scheduler), Canva, Facebook Insights
• Strong creative instincts and visual taste with an understanding of cinematic, elevated, and culturally relevant content (not just platform-native trend replication).
• Highly creative with an eye for design (design tool experience with Canva, Adobe Photoshop
• Must have experience editing content (both videos and photos) using Adobe Premiere and Capcut and understand key video content production elements (using a microphone, making sure lighting is adequate, etc.)
• Must be willing to appear in content as all our employees are featured as part of our greater brand awareness
• Must have detailed experience building social media strategy and bring a nuanced approach to using the technical features of each social media platform
• Must be comfortable operating within healthcare marketing guidelines and collaborating cross-functionally to ensure content aligns with medical, legal, and brand standards.
• Excellent written and verbal communication skills
• Manages time effectively, prioritizes tasks, and follow through on commitments
• Bachelor's degree preferred

Nice to Have