Responsibilities

• Produce 6-10 Instagram posts a day - you’ll be responsible for creating graphics, clipping videos and copywriting – with the ability to self-publish without oversight
• Independently monitor the entertainment news cycle and pitch story opportunities with high social engagement potential
• Write both long-form captions following newswriting best practices and voice-driven, social-first short captions in the ET voice
• Work closely with producers, editors, and field teams to align Instagram coverage with ET's on-air & digital storytelling
• Maintain an awareness of Instagram trends and best practices in order to produce content that drives the relevancy and newsworthiness of the ET brand
• Track and report on our social performance. Provide ongoing insights and strategic recommendations
• May include occasional scheduled shifts that require night and weekend work around major events

Requirements

• A journalism background in a digital newsroom, specifically
• 4+ years working in social or digital media
• Demonstrated knowledge of the current entertainment news landscape, pop culture, internet culture and celebrity media
• Solid understanding of Instagram plus emerging best practices on TikTok, X, Facebook, and YouTube Shorts
• Experience in news producing, including story selection and journalistic best practices
• Proficiency with Photoshop and Premiere or other video editing software
• Exceptional news judgment and drive to ensure ET is first and best on social platforms
• The ability to multitask and flexibility to re-prioritize duties based on breaking news
• Strong written and verbal communication skills; able to communicate concisely and professionally in a dynamic, collaborative environment