Responsibilities

• Review, coordinate, and prioritize production/consultation requests, campaign planning, and marketing projects in collaboration with the VP of Marketing & Communications and Creative Director.
• Engage with Communications Advocates, contractors, interns, and volunteers to support successful project execution and provide a positive internal customer service experience.
• Track, review, and report on KPIs, social media analytics, media mentions, and audience engagement metrics with department leadership to evaluate performance and guide marketing decisions. Proactively identify and implement opportunities to maximize reach and engagement while maintaining a professional brand presence. Seek approval from the Vice President of Marketing and Communications, as needed, for new initiatives, campaigns, or significant content.
• Maintain and update project trackers. Keep marketing contracts, organizational brand standards, established processes, standard operating procedures, and guidelines organized and up to date in SharePoint.
• Maintain organizational communication lists and support accurate data collection and database management within Salsa and related platforms.
• Ensure social media channels are up to date, preserve individual identities where necessary (i.e., Esperanza Arts Center, AMLA, EILS, EAC, ECCS), and are reflected within main organizational pages through effective tagging and recognition strategies.
• Drive social media engagement by responding to comments and messages according to our guidelines, fostering meaningful interactions, and helping ensure campaign objectives and performance goals are met.
• Support the promotion of Esperanza programs through newsletters, digital communications, banners, and external media partnerships.
• Coordinate and distribute weekly communications content to media outlets, schools, community partners, and organizational stakeholders.
• Maintain and update shared files of hashtags, social media handles, media contacts, and partner information for executives, Board members, stakeholders, and funders.

Requirements

• 2 years of marketing experience and a proven understanding of social media and email marketing campaigns.
• Bilingual capability (English/Spanish) preferred.
• A BA/BS degree from an accredited college or university in a related field of study is required.
• Knowledge, Skills & Abilities
• Bilingual Spanish and English.
• Ability to work independently with high energy and contribute as part of a larger team.
• Possesses strong interpersonal skills as demonstrated by cooperative and professional interaction with co-workers, external business partners, and the community.
• Clear and effective communication skills, both in written and verbal forms.
• Excellent proofreading skills
• Strong project management skills, adhering to tight timelines and budgets.