Responsibilities

• Develop and execute the company's overall social media strategy in alignment with marketing, recruiting, branding, and business growth objectives.
• Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and other emerging social platforms.
• Create, schedule, publish, and monitor engaging social media content on a consistent basis.
• Create short-form video content, reels, stories, graphics, captions, and other platform-specific content.
• Attend company events and activities as needed to capture photos, videos, interviews, and behind-the-scenes content.
• Maintain a consistent company voice, visual identity, and brand message across social platforms.
• Monitor comments, messages, mentions, reviews, and audience engagement and respond or escalate as appropriate.
• Identify opportunities to increase followers, engagement, reach, brand awareness, and lead generation.
• Track social media performance and provide regular reporting on engagement, audience growth, content performance, and other key metrics.
• Stay current on platform changes, algorithms, emerging trends, tools, and social media best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field preferred; equivalent professional experience will be considered.
• 3+ years of professional social media management, digital marketing, content creation, or related experience preferred.
• Strong working knowledge of Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging social media platforms.
• Experience creating short-form video content, including Reels and TikTok-style videos.
• Experience with social media scheduling, analytics, graphic design, and video-editing tools.
• Strong understanding of social media analytics and the ability to use data to improve content strategy.
• Excellent written and verbal communication skills.
• Strong presentation, teaching, and public-speaking skills.
• Ability to explain social media concepts in a simple, approachable way to individuals with varying levels of technical experience.
• Comfortable appearing on camera and coaching others to become comfortable on camera.

Preferred

• Creative, energetic, and enthusiastic about social media.
• A confident communicator and engaging instructor.
• Patient and comfortable teaching individuals with different levels of social media experience.
• Proactive and able to identify content opportunities without waiting for direction.
• Comfortable working in a rapidly growing and changing organization.
• Collaborative and able to build strong relationships with real estate agents, staff, and leadership.
• Organized, dependable, and able to manage a consistent content schedule.
• Curious and committed to staying ahead of changes in social media and digital marketing.
• Passionate about helping others use social media to grow their businesses.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan