Responsibilities

• Social Strategy & Content Leadership
• - Partner with account and strategy teams to translate client goals into social media and content strategies that drive measurable business outcomes.
• - Identify emerging trends, cultural moments, creator behaviors, and platform opportunities that increase relevance, engagement, and brand affinity.
• - Contribute audience insights, competitive observations, and platform expertise to support account growth and performance.
• - Lead social content planning across TikTok, Instagram, YouTube Shorts, Threads, and emerging platforms.
• Content Development & Creative Partnership
• - Partner with creative teams to develop social-first concepts, campaigns, and content ideas informed by audience behavior, cultural trends, and business priorities.
• - Lead social content review processes and provide strategic feedback on creative concepts, copy, and platform execution.
• - Ensure content aligns with brand voice, platform best practices, and campaign objectives.
• - Identify content gaps and proactively recommend opportunities that strengthen content performance and audience engagement.

Requirements

• 3-5 years of social media experience in an agency or consumer-facing brand environment.
• Deep understanding of social platforms, internet culture, creator ecosystems, and emerging digital trends.
• Experience managing brand presence across TikTok, Instagram, YouTube Shorts, Threads, and emerging channels.
• Strong content strategy, editorial, storytelling, and copywriting skills.
• Experience developing social-first content strategies and translating business objectives into engaging content programs.
• Proven ability to provide strategic feedback on creative concepts, copy, and social executions.
• Experience leading community management and building engaged online audiences.
• Strong analytical skills with the ability to translate performance data into actionable insights and recommendations.
• Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
• Flexibility to occasionally work evenings and weekends as business needs arise.

Preferred

• Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands.
• Experience with influencer marketing and creator partnerships.
• Familiarity with tools such as Sprout Social, Tubular, Siftsy, or similar platforms.
• Experience supporting launches, activations, or live event coverage.
• Spreads joy. ✨