Responsibilities

• Pitch, create, and publish content across primary MrBeast social channels with the creative conviction to bring ideas directly to Jimmy.
• Maintain brand voice and presence across flagship social accounts, staying aligned with how content performs across emerging and established platforms.
• Support the development and execution of a unified social publishing strategy aligned with audience expansion, channel health, and business objectives.
• Translate overall brand and video strategy into platform-native creative concepts, optimized posting cadences, and high-performing social formats.
• Identify creative and strategic opportunities to support broader goals, including organic reach, brand partnerships, and monetization initiatives.
• Collaborate with Social Analytics and Growth teams to align organic publishing strategies with performance data and paid campaigns.
• Monitor audience sentiment, cultural trends, and social conversations to inform real-time content pivots and long-term channel improvements.
• Support major content drops and launches by driving reach, momentum, and platform interaction at scale.
• Contribute to content planning workflows, including publishing calendars, upload cadences, and real-time coverage during live events.
• Collaborate with cross-functional teams—including Creative, Production, Marketing, Communications, and Partnerships—to align messaging and release timing.

Requirements

• Deep, platform-native understanding of short-form video platforms (e.g., TikTok, Instagram), audience behavior, content algorithms, and viral trends.
• Proven experience managing and scaling high-profile social accounts for a major brand, creator, or media company.
• Strong creative instincts with the passion and conviction to pitch ideas and sell them in the room.
• Hands-on publishing experience, including writing sharp copy, editing short-form video assets, framing media, and executing flawless uploads.
• Clear understanding of how social content contributes to broader business outcomes, including audience growth, brand partnerships, and revenue.
• Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance.
• Ability to operate in real time, making fast, high-quality decisions in high-visibility environments.
• Experience working with social analytics and performance metrics to inform creative choices and optimize reach.
• Highly organized with the ability to manage multiple workflows, publishing schedules, and stakeholders simultaneously.
• Experience collaborating cross-functionally with creative, marketing, communications, and production teams.

Benefits

• We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days