Social Media & Paid Ads Coordinator

Responsibilities

• Own and execute social media across Instagram, Facebook, Pinterest, TikTok, LinkedIn and YouTube Shorts
• Develop and manage monthly content calendars aligned with client objectives, campaigns and platform strategy
• Bring fresh content concepts, campaign ideas, recurring series, hooks and creative opportunities to client accounts
• Take creative concepts from idea through execution, including design, content capture, editing, copywriting and publishing
• Create social graphics, short form video and creative assets for organic and paid campaigns
• Film, edit and produce social content as needed
• Build, manage and optimize campaigns inside Meta Ads Manager
• Launch, monitor and optimize live campaigns with accountability for performance
• Write and test ad copy, hooks, calls to action and creative variations
• Create and manage custom audiences, lookalike audiences, interest targeting and retargeting funnels

Requirements

• Minimum 3 years of professional experience in social media, content, creative marketing, advertising or a related role
• Proven hands on experience managing social media for brands, businesses or clients
• Demonstrated ability to take content from concept through final execution
• Strong creative judgment and the ability to bring original ideas forward without waiting for every direction to be provided
• Strong understanding of Instagram, Facebook, TikTok, Pinterest, LinkedIn and YouTube
• Demonstrated experience running Meta Ads Manager campaigns and managing live paid advertising independently
• Understanding of campaign objectives, audiences, retargeting, creative testing and performance reporting
• Strong design and visual communication skills
• Strong short form video skills including shooting, editing and basic production
• Proficiency with Adobe Creative Cloud including Photoshop, Illustrator and Premiere Pro, or comparable professional creative tools