Social Media and Marketing Manager

Responsibilities

• Develop and implement comprehensive social media strategies that align with overall marketing goals.
• Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for various social media platforms.
• Manage daily social media activities using tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor engagement, and ensure brand consistency.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities.
• Analyze media performance using analytics tools such as Google Analytics and social media analytics platforms to measure campaign success and identify areas for improvement.
• Oversee paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Collaborate with public relations teams to enhance brand reputation through strategic communication efforts.
• Monitor digital marketing performance metrics regularly to optimize content marketing strategies and improve ROI.
• Engage with followers by responding promptly to comments, messages, and inquiries across all social media channels.
• Maintain up-to-date knowledge of social media trends, platform updates, and best practices in digital marketing.

Requirements

• Proven experience in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong content creation skills with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro (video editing), and other media editing tools.
• Expertise in SEO techniques to enhance content visibility and search engine rankings.
• Familiarity with social listening tools such as Brandwatch or Mention for market research and reputation management.
• Ability to analyze digital marketing data using Google Analytics, web analytics tools, and marketing online analytics to inform strategy adjustments.
• Skilled in graphic design for creating visually appealing posts that align with branding standards.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Excellent written communication skills with an eye for proofreading and content writing accuracy.
• Strong relationship management skills for collaborating with internal teams and external partners effectively.
• Knowledge of keyword research techniques to optimize content discoverability online.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Retirement plan