Social Media Marketing Coordinator

New York City, NY (Hybrid)

$29/hr – $33/hrMid Level2+ years expFull time

Posted 4 hrs ago

Job Summary

Own and execute Relatable’s social presence across all platforms, driving content production, engagement, and performance reporting while coordinating with paid and organic teams and handling admin and logistics.

  • Own posting, optimization, and audience engagement across multiple social channels
  • Collaborate on content sourcing, trends, and performance tracking
  • Provide support on content creation, reporting, and admin tasks

Job Description

Responsibilities

  • Post content across all Relatable social channels on schedule and ensure optimization for each platform
  • Monitor comments, DMs, and community activity across all platforms, responding to inquiries and engaging meaningfully in inbound and outbound content
  • Partner with paid and organic team to source content for usage opportunities, securing usage rights as needed
  • Contribute to social brainstorms, staying on top of platform trends and identifying unique concepts to execute
  • Write social media copy, captions, and messaging across platforms; adapt scripts for different platforms and audiences
  • Assist with content creation as needed, both behind the camera and in front of it
  • Assist Senior Social Media Manager with reporting, analytics, and performance tracking
  • Handle admin tasks including scheduling, billing, account management, product shipping/fulfillment, and influencer outreach logistics
  • Support the Senior Social Media Manager and broader team with various tasks and special projects as priorities shift

Requirements

  • 2+ years of experience in marketing, social media management, content creation, or community management
  • Strong knowledge of current social media platforms and trends (especially TikTok)
  • Excellent writing and copywriting skills
  • Comfortable being on camera and creating video content
  • Proficiency with social media management tools and platforms
  • Strong organizational and time management skills
  • Ability to manage multiple tasks and priorities simultaneously
  • Detail-oriented with strong quality control instincts

Preferred

  • Experience creating still and social video content
  • Experience with community management and audience engagement
  • Familiarity with influencer partnerships or creator relations
  • Experience using Sprout or comparable social tools

Benefits

  • Healthcare, Vision, & Dental: Competitive / Best in Class Plans
  • FSA & HSA Options: Pick what suits you (can’t do both).
  • 401K with 3% Match: Eligible after 90 days.
  • Financial Planning & Charity Match Time Off
  • PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
  • Classpass Membership
  • Continuous Learning & Dedicated Learning Hours
  • Remote & Hybrid Work Options
  • Commuter Benefits
  • Women In Toys Membership
Relatable logo

Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016
New York, New York, USA
116 employees (35 in marketing)

Salaries

Posted range

$29/hr – $33/hr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,131 salaries.

See all Relatable salaries

Marketing Team

Marketing Team Size
23 (20% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
102.5K
Traffic Source Mix
Search
45.7%
Direct
38.2%
Referral
9.1%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~116
Relatable logo

Social Media Marketing Coordinator

Relatable · New York City, NY · Hybrid