Social Media Manager

Responsibilities

• Social Media Strategy & Brand Development
• - Develop and lead an integrated social media strategy aligned with Athletic Club Boise’s organizational goals, brand identity, marketing priorities, and long-term growth.
• - Establish a consistent, recognizable, and engaging voice across the club’s social media channels, including Instagram, TikTok, X, YouTube, Facebook, and emerging platforms.
• - Build strategies to grow the club’s digital audience, deepen supporter engagement, strengthen brand loyalty, and expand awareness throughout Boise, Idaho, and beyond.
• - Lead platform-specific content planning, ensuring that storytelling, creative execution, and publishing strategies are tailored to each platform and its audience.
• - Maintain editorial standards, visual consistency, brand guidelines, and quality control across all social media content.
• - Identify opportunities to position Athletic Club Boise as a leading professional sports and entertainment brand within the region.
• Matchday & Real-Time Content
• - Lead the planning and execution of social media coverage for all home and away matches, including pre-match, live-match, halftime, post-match, and postgame storytelling.
• - Develop and execute matchday content plans that capture the atmosphere of the stadium, supporter culture, player personalities, match moments, and the overall fan experience.

Requirements

• At least five years of relevant experience in social media, digital marketing, multimedia content, content creation, communications or a related field.
• At least five years of experience managing, mentoring, or developing team members and leading projects in a fast-paced environment.
• Demonstrated experience developing and executing social media strategies for a recognizable consumer brand, sports organization, entertainment property, or comparable organization.
• Proven ability to manage and grow brand accounts across major social media platforms, including Instagram, TikTok, X, YouTube, and Facebook.
• Strong understanding of social media strategy, digital storytelling, audience development, community engagement, content optimization, and performance analytics.
• Experience planning and executing real-time content creation & coverage for live events, sports, entertainment, or other fast-moving environments.
• Demonstrated ability to translate cultural trends, audience insights, and organizational priorities into effective content and campaigns.
• Excellent writing, editing, communication, and organizational skills, with exceptional attention to detail.
• Strong leadership, collaboration, decision-making, and problem-solving abilities.
• Experience working with social publishing platforms, analytics tools, content management systems, and contemporary artificial intelligence tools.

Preferred

• Experience in professional sports, professional soccer, live entertainment, lifestyle brand, or a comparable sports and event-driven organization.
• Familiarity with the USL Championship and MLS, the professional soccer landscape, and the development of a growing sports franchise.
• Experience building a social media presence for a new brand, expansion team, startup, or rapidly growing organization.
• Experience developing sponsor-integrated content, influencer campaigns, creator partnerships, and paid social media initiatives.
• Working knowledge of Adobe Creative Cloud, mobile and professional camera systems, video editing workflows, and multimedia production tools.
• Experience using social listening, reporting dashboards, and digital performance tools to guide strategic decisions.
• Knowledge of the Boise market, Idaho communities, and regional sports culture.
• A strong understanding of soccer culture and the ability to connect with both established supporters and audiences new to the sport.