Senior Social Media Marketing Specialist

Responsibilities

• Own and execute social media strategies across TikTok, YouTube, Instagram, Facebook, X, and emerging platforms, tailoring content and engagement strategies to each audience.
• Develop platform-specific content plans that reflect franchise priorities, player interests, cultural trends, and the Guild Wars brand voice.
• Create engaging social-first content, including gameplay clips, memes, short-form videos, behind-the-scenes features, and franchise storytelling.
• Concept, script, shoot, edit, and publish video content for TikTok, YouTube, and other social platforms.
• Engage with the Guild Wars community, identify trending conversations, and curate and amplify player-generated content.
• Partner with Brand, Creative, Community, PR, and Marketing teams to support campaigns, game updates, live events, and creator and influencer activations.
• Brief internal creative teams and external agencies on content requiring additional production support, providing creative direction and managing vendor budgets as needed.
• Monitor social media performance, audience engagement, platform trends, and algorithm changes to continuously refine content strategy and improve results.
• Ensure social content meets accessibility, localization, and brand standards across platforms.
• Participate in an on-call rotation to support time-sensitive communications and emergency messaging as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 4+ years of relevant professional experience (5+ preferred), including at least 3 years in social media management and 2 years in game development or publishing.
• Proven experience building, growing, and engaging audiences on TikTok and YouTube.
• Hands-on experience creating, shooting, and editing social-first video content.
• Strong understanding of social media platforms, algorithms, internet culture, creator ecosystems, and emerging content trends.
• Ability to develop channel strategies, identify target audiences, establish success metrics, and create content that drives engagement.
• Experience analyzing social media performance data and translating insights into actionable improvements.
• Strong creative storytelling, copywriting, editorial judgment, and video content development skills.
• Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, or mobile-native editing applications.
• Ability to independently produce engaging content using a smartphone or lightweight production equipment.

Preferred

• Familiarity with the broader Guild Wars franchise.
• Experience working with gaming creators, influencers, or online gaming communities.
• Fluency in French, German, Spanish, or Korean.

Benefits

• This role is remote-friendly, but we are currently prioritizing candidates who are local to the Bellevue, WA area and open to occasional onsite collaboration.
• This role is also eligible for medical, dental, vision and life insurance, short and long term disability, 401(k), flexible and dependent care spending accounts, PTO, paid holidays and parental leave.