Social Media & Marketing Coordinator

Responsibilities

• Create engaging content for various social media platforms.
• Manage the library’s social media calendar to ensure regular and consistent posting.
• Monitor social media channels, respond to comments, messages, and inquiries in a timely manner, and engage with the online community.
• Remain up to date on new and emerging social media trends.
• Audit postings across system-wide social media accounts to ensure compliance with branding and accessibility standards.
• Analyze social media metrics and insights to track performance and identify areas for improvement.
• Generate creative and visually appealing multimedia content, including graphics, reels, videos, and photos to support marketing campaigns, events, and initiatives.
• Collaborate with library staff to gather content and stories highlighting the library’s programs, services, and impact on the community
• Assist in the development and execution of marketing strategies to increase awareness of library services and events among target audiences, keeping consistent branding in mind.
• Help create promotional materials such as flyers, posters, and digital ads.

Requirements

• Bachelor’s degree in marketing, advertising, communications, public relations, journalism, digital media, English, or a related field.
• Experience in communications, marketing, and social media management in a governmental or non-profit setting
• Significant experience using Meta Business Suite
• A combination of education, training, and experience that provides requisite knowledge, skills, and abilities for the position may also be considered.

Preferred

• Bilingual (Spanish/English) skills