Social Media Manager

Responsibilities

• Build and lead organic social strategy rooted in audience behavior that supports brand, product, and community goals.
• Develop campaigns and content ideas from ideas through execution tailored to each platform, from quick-turn posts to major launches and larger community stunts and partnerships
• Write briefs and partner with creative, brand, product, PR, and sports marketing teammates to bring ideas to life.
• Set the tone of community engagement and identify ways to incorporate our audience into the story.
• Track performance, share clear insights, and turn what you learn into stronger creative and smarter plans, shaping and recommending where the team should iterate, invest, or take bigger swings.
• Raise the quality of social thinking across the organization, bringing a clear point of view on where Zwift should or shouldn’t participate, balancing cultural relevance with brand fit and potential impact.
• Optimize our creator program onboarding and content production workflows.
• Scout emerging creators, communities, behaviors, conversations, and cultural moments, turning the strongest signals into opportunities that expand how and where Zwift shows up across social.

Requirements

• 3-5+ years of experience managing social media channels for a culture-first lifestyle brand, cultural marketing, creator marketing, community management, or a related field.
• Genuine curiosity about online communities, why, and how people engage with brands, with a strong instinct for what’s gaining momentum before it becomes obvious.
• A track record of building social campaigns that connect ideas to measurable results.
• Excellent communicator with the ability to clearly articulate the cultural insight, creative idea, and business rationale behind a recommendation.
• Excellent writing and editing skills, with a feel for voice, timing, and platform behavior.
• Confidence in interpreting performance data and using it to make creative decisions.
• Experience managing complex calendars, multiple stakeholders, and tight timelines.
• A knack for spotting an idea early and knowing when to move fast.
• Deep understanding of what goes into creator management from onboarding and relationship management to content production and final delivery.
• Strong judgement and the ability to give useful, specific feedback.

Preferred

• Familiarity with paid social and how organic creative can inform broader campaigns.
• Experience with fitness, sports, gaming, or other passionate communities.

Benefits

• comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses, equity, and a full range of medical, financial, and other perks and benefits.