Social Media Manager

Responsibilities

• Strategy Development – Create and implement comprehensive social media strategy to support growth and retention goals. Stay abreast of social media trends, best practices, platform updates, and technological advances, and translate into actionable plans for AmeriGas.
• Content Calendar Creation – Collaborates with other members of the Marketing team, and broader organization, to develop content calendars.
• Content Creation and Posting – Owns day to day content creation and maintenance of AmeriGas social media channels.
• Community Engagement – Responds quickly to customer comments and facilitates necessary follow-up from Customer Experience team when escalation or resolution of a customer issue is necessary.
• Social Listening – Track news stories and other notable online mentions of AmeriGas and share for follow-up.
• Analytics and Reporting – Monitor channel performance, report monthly, and make recommendations to improve.
• Additional responsibilities as directed.

Requirements

• 5+ years of social media management experience, graphic design & content creation
• Ability to align strategic and creative thinking
• Exceptional written and verbal communication skills
• Experience with Sprout Social a plus
• Thorough understanding of marketing analytics, customer engagement KPIs, & reporting
• Experience with Adobe Illustrator
• Customer-focused mindset
• BS in Marketing, Communications, or other relevant degree
• 5+ years marketing experience
• Experience in CRM tools such as Microsoft Dynamics, Marketing Automation tools such as Oracle Eloqua a plus

Preferred

• Experience with Sprout Social a plus
• Experience in CRM tools such as Microsoft Dynamics, Marketing Automation tools such as Oracle Eloqua a plus

Benefits

• This is the Company’s good faith and reasonable estimate of the range of compensation for this position as of the time of posting. The Company offers a wide array of comprehensive benefit programs and services including medical, dental, vision, flexible spending and health savings accounts to our benefits-eligible employees. Additional benefits include retirement savings plans like 401(k) and paid days off such as parental leave, military leave, vacation/paid time off, sick leave in compliance with state law, as applicable, paid holidays, and disability coverage. Some benefits offerings are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.