Social Media Manager

Responsibilities

• Strategic Direction & Channel Oversight: In collaboration with other department managers and directors, sets the strategic vision and editorial direction for the University’s branded social media channels, and direct the team responsible for content creation, publishing and channel management.
• Consult and/or directly manage paid social media campaigns across platforms, optimizing for reach, audience targeting, and budget allocations.
• Oversee, manage, and evolve the social publishing and distribution calendar, ensuring alignment with broader integrated marketing strategies.
• Collaborate with team members and internal stakeholders on video and graphic content strategy, including YouTube and short-form video (Reels/TikToks), ensuring per-platform best practices are implemented.
• Direct the evaluation of new platforms and channels, determining strategic fit with target audiences before recommending adoption.
• Own the measurement framework and reporting on social performance; partner with the division’s marketing analytics specialist to translate channel trends and audience behavior into strategic recommendations for unit leadership
• Identify and direct initiatives to improve the University’s social media portfolio and presence, generate meaningful engagement with content, and increase inbound website traffic from social platforms.
• Consult with and provide support to the executive communications team to assist in social engagement strategy.
• - University-wide Consultation & Governance: Serve as the university’s strategic advisor to social media practitioners within other university units, providing consultation on platform strategy, brand alignment and best practices.
• Manage and maintain the University’s social media directory, maintaining appropriate access to and documentation of DU’s comprehensive social media footprint.

Requirements

• Bachelor’s degree in public relations, marketing, communications, or a related field plus three (3) years of experience managing social media content creation and platforms for a brand, which includes 2 years directly supervising staff, interns, and/or contractors; OR any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
• Experience managing branded content and audience engagement on major platforms (e.g. Twitter/X, LinkedIn, YouTube, Facebook, Instagram, TikTok, Bluesky).

Preferred

• Master’s degree in public relations, marketing, communications or related field.
• Experience working in the higher education field.
• Experience developing short-form video content for social channels.
• Demonstrated success growing engagement and audience for a brand or institution.

Benefits

• The University of Denver offers excellent benefits , including medical, dental, retirement, paid time off, tuition benefit and ECO pass.