Social Media Manager

Responsibilities

• Organic Social Strategy and Calendar
• Lead and manage the day-to-day operations of Pirq’s social media channels, overseeing publishing workflows, platform execution, and daily content planning across all owned social accounts.
• Own daily, weekly, and seasonal content calendars, ensuring community, business goals, partnerships, and marketing initiatives are strategically aligned and consistently represented across channels.
• Develop and continuously refine channel strategies, content pillars, and social programming to support broader marketing objectives, strengthen audience engagement, and grow Pirq’s social presence.
• Community Growth and Engagement
• Grow Pirq’s owned audience across social platforms through consistent, high-quality content, active community engagement, and platform-specific strategies.
• Lead front-line community engagement and establish clear guidelines for how Pirq shows up across comments, DMs, and broader social conversations, ensuring a consistent, authentic brand voice.
• Monitor audience sentiment, social conversations, and emerging issues, serving as an early warning system for potential risks or developments that could impact the brand’s reputation.
• Identify, cultivate, and amplify user-generated content and brand advocates, integrating high-quality community content into Pirq’s broader social strategy.
• Performance and Trends

Requirements

• 3–5 years of experience in social media, content strategy, or content marketing, with demonstrated experience shaping channel strategy—not just executing against it.
• Proven ability to translate strategy into clear creative briefs, actionable content direction, and effective guidance for internal teams and external collaborators.
• Strong platform expertise across TikTok, Instagram, YouTube, and emerging social channels, with a native understanding of platform behaviors, formats, and audience nuances.
• Strong experience managing content publishing and asset organization platforms, with a proven ability to keep workflows organized and efficient across tools such as Sprout Social, Air, and Asana.
• Video editing skills with experience using CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, and/or similar editing platforms.
• Deep cultural fluency and a proven ability to identify emerging trends and translate them into relevant, brand-right opportunities before they become mainstream.
• Highly developed creative taste in short-form video, including sound, editing, pacing, visual storytelling, and format selection, paired with strong editorial judgment to balance cultural relevance with long-term brand positioning.
• Experience managing, mentoring, or developing team members, with the leadership skills and readiness to take on people management responsibilities.
• Data-driven mindset with experience using social performance, audience insights, and analytics to optimize content and inform broader strategy.
• Ability to operate with speed, autonomy, and sound judgment in a fast-paced environment, managing multiple workstreams while maintaining quality, consistency, and brand standards.

Preferred

• Location
• Austin, TX
• 4 days in office/1 day remote
• Consumer brand experience preferred, especially in beauty, wellness, food and beverage, or supplements
• Understanding of how creator content drives paid social, retail, and subscription growth

Benefits

• Medical, dental, and vision benefits.