Social Media Manager

Responsibilities

• Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
• Partner with marketing and business development colleagues to shape and implement integrated campaigns.
• Define social channel strategies, audience priorities and content pillars, including usage of employee advocacy tools.
• Maintain firmwide social media policies, editorial standards, asset libraries (templates, images, etc.) and individual best practices.
• Own and manage requisite editorial calendars and content roadmaps.
• Advise firm lawyers on personal LinkedIn usage, offering profile optimization and content strategies to effectuate greater social media participation.
• Monitor broader social conversations, news development and other issues impacting the firm and clients to get ahead of potential issues or opportunities.
• Define and measure KPls to enable performance tracking across channels and deliver insight and recommendations to advance social media efforts.
• Scope and deploy paid social campaigns, including targeting, testing and budgeting.

Requirements

• 5+ years of social media experience, preferably in a B2B environment
• Deep familiarity with social media channels and trends, with a particular emphasis on LinkedIn
• The disposition to engage with firm stakeholders, across titles, practices and locations.
• Strong project management skills, keen judgment and a keen eye for detail.
• PHYSICAL REQUIREMENTS: Ability to sit and stand for extended periods.
• PHYSICAL REQUIREMENTS: Ability to lift up to 25 pounds.