Social Media Manager

Responsibilities

• Social Media Management
• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
• Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
• Design social assets using Canva, CapCut (design work is light)
• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
• Track KPIs and deliver regular reports on channel performance with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and TikTok
• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities

Requirements

• You’ve got 3-4 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram
• You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement
• You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style
• You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate
• You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning
• Experience in client relations and the ability to adapt to different personalities and work styles
• Proven track record of contributing to organic social channel growth at scale, experience managing a social community
• Experience working with high profile legacy brands with a focus on engagement more than awareness
• Deep understanding of the influencer landscape and social media platforms in the US market
• Natural ability to identify what makes good social content with knowledge of content creation processes

Preferred

• Experience with CPG brands preferred