Social Media Manager

New York City, NY (On-site)

$23/hr – $25/hrMid LevelFull time

Posted 2 hrs ago

Job Summary

Own and execute Mockins' social media presence across Instagram, TikTok, YouTube, and Facebook, from strategy and content creation to scheduling, influencer partnerships, and alignment with product launches.

  • Manage publishing calendars and on-brand posting
  • Build relationships with creators and integrate trends to drive growth

Job Description

Responsibilities

  • Plan and execute social media strategy across Instagram, TikTok, YouTube, and Facebook
  • Create, edit, and prepare content (images, videos, captions) in partnership with the design team
  • Upload and schedule posts, maintain publishing calendars, and ensure consistent, on-brand posting
  • Research, contact, and manage relationships with influencers and creators for UGC and partnerships
  • Align social content with product launches, promotions, and sales goals with the ecommerce team
  • Monitor trends, platform updates, and competitor activity to spot growth opportunities
  • Troubleshoot content, campaign, and scheduling challenges independently

Requirements

  • Genuine enthusiasm for social platforms, trends, and building brand presence
  • Keen eye for aesthetics, storytelling, and spotting new angles or opportunities
  • Comfortable navigating ambiguity and problem-solving independently
  • Basic content editing experience (Canva, CapCut, or Premiere Pro a bonus)
  • Strong, professional communication for cross-team and influencer outreach
  • Organized and detail-oriented, able to manage multiple tasks and deadlines
  • Adobe Creative Suite and/or influencer marketing experience a plus
Mockins logo

Mockins

At Mockins, we are redefining cargo and hauling solutions for adventurers, travelers, and everyday utility users. As a leading American provider of durable, heavy-duty hauling accessories, we specialize in hitch carriers, rooftop bags, bike racks, weatherproof car covers, and storage gear—all designed to increase luggage capacity, enhance safety, and improve convenience for every journey.What We Offer:- Hitch Cargo Carriers – Standard 2” raised and exclusive 6” raised design for improved ground clearance and stability.- Rooftop Cargo Bags & Racks – Multiple sizes, including larger-than-market storage capacity for extra gear.- Dirt Bike Carriers – Innovative one-person loading system and traditional tilting ramps for effortless loading and unloading.- Safety-Enhanced Hauling Solutions – First-to-market carriers with electric trailer rear lights & a license plate holder for added visibility and compliance.- Complete Accessory Bundles – Ratchet straps, hitch stabilizers, bungee nets, and locking systems for secure transport.What Sets Us Apart?✅ Retail-Ready, High-Demand Products – Available in major retail stores and global marketplaces.✅ Industry-First Innovations – XXL roof racks, 6” raised hitch carriers, and rear trailer light systems.✅ Built for Durability & Performance – Weatherproof, rust-resistant materials built to handle any road condition.✅ Trusted Retail & Distribution Partner – Partnering with leading retailers and wholesalers worldwide.The Mockins brand is rapidly expanding worldwide, and our commitment to quality and customer satisfaction makes us a trusted partner for the world’s largest retailers.Interested in working with Mockins? Visit www.mockins.com to explore retail partnerships.

Founded in 2017
Brooklyn, New York, USA
30 employees (10 in marketing)

Salaries

Posted range

$23/hr – $25/hr

Taken straight from the job posting.

See all Mockins salaries

Marketing Team

Marketing Team Size
4 (13% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
31K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
73.5%
Direct
7.5%
Social
6.7%
Paid
6.7%

Headcount Trend

Current headcount: ~30
Mockins logo

Social Media Manager

Mockins · New York City, NY · On-site