Responsibilities

• Lead the development and execution of Lincoln Center Theater's social media strategy and institutional content calendar across priority platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Develop platform-specific content strategies that reflect audience behaviors, trends, and best practices while maintaining a consistent institutional voice.
• Serve as the lead social content creator and editor, capturing and producing engaging photo, video, and written content—both behind and in front of the camera when appropriate .
• Exercise strong creative direction and editorial judgment to ensure content is engaging, timely, visually compelling, and aligned with Lincoln Center Theater's brand.
• Foster meaningful audience engagement through active community management, cultivating conversation and connection across social platforms while collaborating with Membership and institutional initiatives.
• Develop and maintain relationships with influencers, content creators, artists, and partner organizations to expand the reach of Lincoln Center Theater's work.
• Monitor the evolving social media landscape, identifying emerging platforms, trends, and storytelling opportunities that advance organizational goals.
• Define, monitor, and analyze key social media performance metrics, using insights to optimize strategy, improve engagement, and achieve established benchmarks.
• Collaborate with advertising agencies and creative partners on larger digital campaigns, including video production and special content initiatives.
• Lead social media coverage surrounding productions, opening nights, community events, press announcements, and institutional milestones, extending the impact of in-person experiences through compelling digital storytelling.