Responsibilities

• Develop and execute comprehensive social media strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules aligned with marketing campaigns.
• Monitor social media conversations through social listening tools to gather insights on audience sentiment and industry trends.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to optimize ongoing campaigns.
• Collaborate with the public relations team to enhance branding efforts and manage relationship building with influencers, partners, and media outlets.
• Conduct keyword research for content optimization and ensure all content aligns with SEO best practices for increased discoverability.
• Track media performance analytics to evaluate campaign success and adjust strategies accordingly for improved results.
• Proofread all content for accuracy, clarity, and brand consistency before publication.

Requirements

• Proficiency in social media management platforms such as Hootsuite or Buffer for scheduling and monitoring posts.
• Strong knowledge of social media platforms features, algorithms, and best practices for content marketing.
• Experience with graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for creating visual content.
• Skilled in video editing to produce engaging multimedia content that captures audience attention.
• Expertise in digital marketing analytics tools like Google Analytics and web analytics platforms for tracking campaign performance.
• Ability to conduct social listening to gather insights on audience sentiment and industry trends.
• Knowledge of SEO principles, keyword research techniques, and content writing best practices for online visibility.
• Excellent communication skills with the ability to craft compelling narratives across diverse channels.
• Familiarity with e-commerce platforms and online branding strategies to support integrated marketing efforts.
• Strong relationship management skills for engaging with influencers, partners, and media contacts effectively.

Benefits

• Flexible schedule