Responsibilities

• Develop and execute comprehensive social media marketing strategies across multiple platforms including Tiktok, Facebook, Instagram, Twitter, LinkedIn, and others.
• Create high-quality, engaging content including graphics, videos, photography, and written posts tailored to each platform’s audience.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to community interactions promptly.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform campaign planning.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for media editing and graphic design to produce visually appealing content.
• Implement paid advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions while monitoring performance through Google Analytics and marketing analytics tools.
• Analyze social media metrics and campaign data to measure success, optimize strategies, and report on digital marketing performance regularly.
• Maintain consistent branding across all channels while fostering positive relationships with followers, influencers, and media contacts through effective communication.

Requirements

• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer for scheduling and analytics.
• Strong knowledge of SEO principles and keyword research techniques to enhance content visibility.
• Expertise in content creation including copywriting, graphic design with Adobe Photoshop/Illustrator, video editing, and photography.
• Experience with social media advertising campaigns on Facebook Ads Manager or similar platforms.
• Familiarity with web analytics tools like Google Analytics for tracking website traffic originating from social channels.
• Ability to monitor digital marketing performance using media performance analytics and marketing online analytics tools.
• Excellent communication skills for engaging audiences effectively across various channels.
• Knowledge of public relations principles for managing brand reputation online.
• Skills in relationship management to build partnerships with influencers and industry stakeholders.
• Strong proofreading skills ensuring all content is accurate, on-brand, and compelling.

Benefits

• Flexible schedule