Responsibilities

• Build a social marketing strategy and brand direction for four brands: MSIH, Open Arbitration, Music in Public and Student Water Testing, working from our branding and copy guide.
• Publish one text post per brand per week on Facebook and X, each ending in a link that sends people to the right donation page.
• Create one AI-generated video a week (short, vertical), rotating through the four brands, and the images that go with your posts, using Claude Max and Canva and Adobe Express and higgsfield.
• Make one clean master video file and post it to Instagram Reels, TikTok and Facebook Reels, with a caption written for each platform and the platform's AI-content label on realistic AI-generated video.
• Learn and use each platform's own tools (Meta Business Suite, TikTok Studio, YouTube Studio and X's scheduler), signing in with your own account once we grant you access to the brand accounts.
• In the second half of the semester, add YouTube Shorts using the same master video.
• Track what works (reach, follower growth, link clicks) in a shared sheet and adjust.

Requirements

• A current college or university student (any major) interested in marketing, communications, design, media or nonprofit work.
• Comfortable on Facebook, X, Instagram and TikTok, and curious about AI tools.
• Reliable, and able to follow a brand guide and a review process before anything goes live.
• No prior professional experience needed. Examples of your own posts or designs are welcome but not required.

Preferred

• Experience with AI tools.

Benefits

• A portfolio of real campaigns, strategy and brand work to show employers.
• Weekly feedback in a short Friday sync, and a monthly strategy session.
• premium tools and an AI assistant, with training on how to use our brand guide with them.
• A LinkedIn recommendation based on your performance.
• A $100 stipend when you complete the semester and hand over your notes for the next volunteer.